Google is a company that has created a road map for what IT companies Research Paper

Google is a company that has created a road map for what IT companies should be like explain how Google can be considered to be - Research Paper Example The organization was founded by Sergey Brin and Larry Page. It is considered as the world’s most important and popular customer Technology Company. The search engine of Google is supreme popular among the global internet users. The organization introduced Android operating system for the Smartphone buyers. The organization has a mission to organize the information of the world and make it useful and accessible across the globe (Google, 2013, p.1). Effective service and product differentiation strategy helped the organization to secure its leading position within the competitive market place. A broad range of technological products and services helped people to attain information about every possible necessary product across the globe. Strong research and development always ensures the quality of products and featured within these products. Online advertising is another major business growth driver of Google. Throughout its business operation Google Inc acquired several leading organization in order to develop a potential user base around the globe. Most importantly, this business strategy helped the organization to maximize its business profit margin. ... Therefore the organization tried to implement effective operational strategies in order to meet the satisfaction level of the users around the globe. Whether designing a new and attractive internet browser or a unique tweak to the get up of the home page, Google takes significant care in order to ensure that they ultimately serve people. They always try to meet their corporate and organizational value through effective customer service rather than achieving own bottom line or internal goal. The homepage interface of Google is quite simple and clear. In addition the pages load instantly right after a click. The organization constantly develops and introduces new applications and tools to ease the online activities of global users. Placements in the search results are never sold to any other individual. Effective privacy and significant security level of the applications motivate global users to access Google. The research and development team of Google exclusively focus on solving res earch problems. The research and development team constantly tries to find out a better solution for a particular problem. This continuous iteration helped the organization to solve difficult and complex issues. Continuous improvement in products and services and fast access to the information sites increased the acceptance level of Google among the global users (Franklin, Workman and Powell, 1997, p.12). An effective and impressive dedication to improve the searching process helps the organization to learn about new products and services. This actually enhances the knowledge and skill level of the employees to perform effectively. Gmail, Google maps are the most value added applications of Google that helps the people around the globe in